TURN YOUR MILES (RED) is an eight-week campaign that empowers walkers, runners and fitness enthusiasts worldwide to make a collective contribution that will save lives and affect change.
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, Galaxy Chocolate (UK), The Coca-Cola Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: aden+anais, Jonathan Adler, Theory, HEAD, Kidrobot, mophie, Sir Richard’s Condom Company, Square, Girl Skateboards, Bottletop, Fatboy USA and Bed Bath & Beyond. To date, (RED) has generated more than $275 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 55 million people with prevention, treatment, counseling, HIV testing and care services. (RED) is a division of The ONE Campaign. Learn more at www.red.org.
As you know, I am a tracker. I make a point wearing my Polar RC3 GPS sports watch and heart rate monitor during my exercise sessions. Also, my Nike+ Running app helps me keep an accurate account of the miles that I run. For the next few weeks, my tracking (and yours) can raise money for (RED)!
Come fall and winter, getting active tends to become more difficult but (RED) is helping motivate Nike+ users to go the extra mile and to help save lives while doing it. In partnership with Bank of America, for every mile tracked on your Nike+ app between October 12th and December 7th, Bank of America will be donating 40 cents to HIV medical clinics in sub-Saharan Africa – up to a $1 million donation overall which amounts to 2.5 million days of life-saving ARV medication for people who need it most. One mile tracked can provide a day’s worth of medication for one infected with HIV and an estimated 35 million people are currently living with HIV worldwide, and over 70% are in sub-Saharan Africa.
So, if you’re like me and you use Nike+ to track your runs, make the pledge to TURN YOUR MILES (RED). Make an extra effort to get out on the road or the treadmill, even when you don’t feel like it. You could save some lives. Be blessed. Stay encouraged.